Products

Cuddle, dress and play with adorable Baby Bluey! This soft plush is made for hugs and gentle role-play, helping little ones practise dressing and caring routines. A comforting, huggable companion that's perfect for nurturing imaginative and emotional play in preschoolers.

Beep beep it's bin day in the Heeler neighbourhood! This Bluey Garbage Truck lets little ones load up, lift and tip just like the real thing, turning an everyday chore into a favourite game. Built for small hands and big imaginations, it's perfect for...

The whole gang's here! This classic 4-pack brings Bluey, Bingo, Bandit and Chilli together for endless family adventures. A must-have set of collectible figures for any fan, perfect for imaginative preschool play centred on family, fun and real-life games.

Pack the car — the Heelers are off on a road trip! This 4WD vehicle is built for the whole Bluey family to climb aboard for adventures near and far. Great for imaginative, on-the-go play, it helps preschoolers tell stories about journeys, family and...

Ding ding who wants an ice cream? This Bluey Holiday Ice Cream Truck brings one of the show's sunniest moments to life, ready for endless pretend scoops and orders. A brilliant role-play toy for preschoolers, it encourages sharing, turn-taking and imaginative storytelling on every...

For real life! Recreate the whole family shopping trip with this exclusive Let's Play Chef multi pack, packed with figures and accessories for big imaginative adventures. It's an ideal preschool set for practising real-world routines, role-play and family fun the Heeler way.

Cool treats and big smiles! This Let's Play Chef 2-pack brings Bingo and little Socks together with their ice-block fun, ready for imaginative kitchen and family play. Two collectible figures full of personality — perfect for preschoolers building social skills through pretend play, Bluey...

Order up! This Bluey Let's Play Chef Food Truck Playset lets little chefs cook, serve and run their very own food truck. Bursting with role-play features, it's a fantastic preschool toy for building social skills, creativity and imaginative kitchen fun.

Grab a trolley — it's time to shop! This Let's Play Chef Supermarket Playset is packed with food, props and play features for big pretend shopping trips. An excellent preschool set for learning real-world routines, counting and imaginative role-play, all with the Heeler family...

Collect the whole Heeler family one surprise at a time! Each Bluey Mini Figure Single Pack hides a beautifully detailed character figure ready to join the adventures. Sized for small hands and big imaginations, these collectible figures are ideal for imaginative preschool play and...

Rev up for real-life fun with a Bluey Mini Racer! Each surprise single pack contains a collectible character vehicle inspired by the show, sized just right for tiny hands to push, roll and race. A pocket-money treat that builds early motor skills and sparks...

Hop on for a gallop! This exclusive Bluey Pony Rides Playset brings one of the show's most magical moments home, ready for pretend rides, shows and storytelling. A charming role-play set that helps preschoolers develop empathy, imagination and narrative play.

Fresh juices, coming right up! This Let's Play Chef Mini Juice Bar is the perfect bite-sized playset for little hands and big imaginations. Ideal for preschoolers, it encourages pretend serving, sharing and creative role-play wherever they go.

It's a real-life game with Bluey and her cheeky cousin Muffin! This Spring Time 2-pack features two poseable character figures straight from the show, ready for storytelling, dress-up adventures and family role-play. A lovely set for preschoolers who love acting out their favourite Bluey...

Every great game begins with a Story Starter! This Bluey pack gives preschoolers the characters and props to kick off their own backyard adventures, just like Bluey and Bingo. A wonderful way to spark imagination, language and creative storytelling in independent or shared play.

The LEGO BMW M4 GT3 Evo (42226) offers a motorsport-inspired building experience with detailed design. Includes vehicle model.

The Bold Cube 3WS Folding Teeny Blue scooter is the perfect first ride for little adventurers. Designed with young riders in mind, this 3-wheel scooter offers enhanced stability, easy steering, and a lightweight, foldable frame — making it both fun and convenient for kids...

The Bold Cube 3WS Folding Teeny Scooter offers a practical and fun riding experience designed for young children, featuring a three-wheel structure that provides enhanced balance and stability along with a foldable design for easy storage and portability. Designed to encourage outdoor activity and...

The Bold Cube 3-Wheel Kids Scooter Teeny Pink offers a smooth and stable riding experience designed especially for young beginners. Featuring a three-wheel design, it provides enhanced balance and control, making it easier for children to build confidence while riding. The lightweight structure allows...

The BoldCube 3-Wheel Folding Scooter (Kitty Love) offers a stable and stylish riding experience for young children. Designed with a foldable mechanism, it allows easy storage and transport. The three-wheel structure provides enhanced balance and safety during use. Featuring a playful Kitty Love design,...